Beauty "Beauty to drink"

True beauty comes from inside!

Everyone knows the phrase, hardly anyone acts on it. The sensation "Beauty to drink" with our product Beauty, newly launched in 2019, is thereby a logical and at the same time a far too little considered approach in the industry when it comes to beauty. The entire cosmetics industry treats the skin and hair for the most part from the outside. But have you ever considered that your body is what you provide it internally, and that the condition of your skin and hair depends absolutely significantly on what nutrients you take in daily, and what exactly you eat?

Cosmetic products can only protect and support the skin from the outside, and they are valuable for that, provided they are of good quality. However, the main factors for regeneration, anti-aging and strength of skin, connective tissue, hair and nails come from within, and should be encouraged, influenced and supported from the inside.

Hair and nails, for example, are not vital for the body, and are therefore always first not properly supplied with nutrient deficiencies in the body. The condition of nails, for example, very easily reveals mineral deficiencies. Hair falls out faster with nutrient deficiencies, becomes thinner and weaker, or grays faster. The skin and connective tissue need many substances in order to regenerate optimally. Thus, for example, connective tissue weakness, premature aging, as well as spots etc. of the skin are, among other things, consequences of nutrient deficiencies or suboptimal cell protection.

The importance of collagens

A special meaning comes in the industry cosmetics and beauty to the collagens. These are amino acid compounds in the body that are needed in many places, they give strength. They are thus structural proteins that make up about 30% of your total protein in the body! For example, they are found in hair, nails, cartilage, bones, tendons, ligaments, connective tissue and skin. So collagen is the substance in your skin that makes sure it's tight and wrinkle-free, or not when collagen wears off.

Collagen in the skin, for example, is destroyed by UV radiation, which is, after all, why we wrinkle most on the parts of our bodies that are most often exposed to the sun. Or rather, why we should also use sunscreen for less skin aging.

No wonder then that collagens are very popular in the cosmetics industry, in creams and much more. Even hair products such as shampoos with collagen are on the market. However, it is of little use if you just apply collagens to the skin, because they must be present from the inside and be incorporated into the tissue!

So, collagen losses in the tissues and body have a significant impact on the youthful and vigorous state of many body structures that we associate with beauty.

Collagens can be formed naturally by the body, but for this it needs various nutrients, including of course amino acids , but also vitamin C, for example, is important for this. Currently it is said that the collagen production in the body already from the 20th year of life decreases.